Saint Ignace Area Food Pack
This community-centered fundraising email was created for the Saint Ignace Area Food Pack, a local nonprofit focused on providing meals to children who rely on school lunches as their primary food source. With SNAP benefits delayed and the holidays approaching, the email calls on supporters to help fill the gap and ensure no child goes hungry. The warm, friendly tone and classroom-themed design reinforce the organization’s mission of supporting local students.
- Bright, kid-friendly header design using a school/education motif
- Gentle, community-based tone appropriate for a local nonprofit audience
- Short, easy-to-read paragraphs ideal for mobile users
- High-visibility preset donation buttons ($5, $10, custom) for fast conversions
- Emotional but reassuring narrative focused on helping local children
- Clean HTML layout compatible with major email clients
- Lead with seasonal context (“school is ramping up, holidays are on the way”) to ground the message in timing and community rhythm
- Use empathetic, accessible language to describe how SNAP delays impact kids’ daily nutrition
- Build urgency without fear, focusing on collective responsibility (“we need to pick up the slack”)
- Include three easy donation buttons to lower friction and guide small-dollar giving decisions
- Use warm colors and an education-themed header (apple, chalk-like text, A+ symbol) to visually connect the nonprofit with its mission to feed schoolchildren
- Close with gratitude and a focus on community partnership to reinforce donor trust
- Explain clearly how SNAP benefit delays are affecting families and local children
- Inspire donors to step in and help meet urgent food needs during the school year and holiday season
- Use a compassionate, community-focused message to encourage small-dollar giving
- Make donating easy with simple, clearly labeled preset buttons
- Maintain a friendly, reassuring tone that builds trust and connection
Companion SMS Blast
This supporting SMS message was created to reinforce the email’s community-focused fundraising appeal and reach supporters who are more responsive on mobile. Designed for quick comprehension and immediate action, this text encourages fast, small-dollar donations with a clear call-to-action and a branded graphic for instant recognition.
- Warm, community-focused tone that mirrors the nonprofit’s mission of feeding local children
- Branded header graphic placed at the top of the SMS to create instant visual recognition and continuity with the email campaign
- Simple, direct ask written in under 120 characters for maximum clarity and mobile readability
- Clear call-to-action with donation link to drive quick, small-dollar conversions
- Optimized for political/nonprofit SMS best practices, including brevity, organizational identification, and clear intent
- Designed as a cross-channel support message to reinforce the email fundraising narrative and reach supporters who respond better to text alerts Designed as a cross-channel support message to reinforce the email fundraising narrative and reach supporters who respond better to text alerts