Reform the Courts PAC
This rapid-response fundraising email was created for Reform the Courts PAC to mobilize pro-choice supporters around escalating threats to reproductive rights and the Supreme Court. The goal was to turn outrage into immediate small-dollar donations.
Objectives
- Drive immediate grassroots donations in response to ongoing attacks on abortion rights
- Clearly explain what the PAC is and why it matters right now
- Use urgency without feeling exploitative or sensational
- Make it easy to donate on mobile in one tap
Key Features
- Clean, mobile-first layout with generous line spacing
- High-contrast CTA button optimized for tap targets
- Email-safe HTML table structure for reliable rendering
- Consistent brand color usage to reinforce the PAC’s identity
- Clear narrative arc: problem → solution → ask
Strategy
- Open with direct, no-nonsense copy that frames the stakes
- Use a bold, high-contrast hero graphic to set the emotional tone
- Keep paragraphs short and scannable for mobile readers
- Place a single, clear CTA button in the main body with supportive copy below
Companion SMS Blast
This short text message was created to reinforce the email’s urgent call to action and reach mobile-first supporters who may not open the email in time. The goal is immediate engagement and fast, small-dollar conversions.
Highlights
- 160-character, mobile-optimized fundraising ask
- Includes campaign graphic for instant context
- Clear CTA with shortened donation link
- Built as part of a cross-channel rapid-response strategy
